Open Innovation enables companies to use external intellectual property to fill their pipelines. They can get more products to market, do so faster, and with stronger patent barriers against domestic and international competition.
To date, Open Innovation has been used primarily by very large companies. This workshop is targeted at helping small and mid-sized companies begin to assess how they might integrate Open Innovation methods into their own product development. Critical topics that will be addressed include:
- Technology Scouting – Using patent landscape analysis to identify technology acquisition opportunities and competitive positioning in relation to other players.
- Technology Acquisition – Focusing primarily on gaining a license to technologies, as a relatively inexpensive and lower risk method of gaining access to key patents.
- Technology Integration – Discussion of crucial questions about whether and how a particular technology matches a company’s culture and capabilities.
The goal of this workshop is for attendees to gain a better understanding of how they may profit from Open Innovation techniques to use the world as their research lab, leveraging technology developed by others to bring more high tech products to market, and do so faster, as compared with a sole focus on internal research and product development.
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